Client:

Self

Service:

Mobile Product Design

Empowering Dietary Diversity

Troffi's Personalized Approach to Health and Wellness

2024

A new food assistant app designed to help users confidently navigate through their health journey. Troffi is a personalized health app designed to support users with specific dietary restrictions. Troffi provides tailored meal plans, educational resources, and a supportive community that help users gain confidence and better knowledge about themselves and the food they are eating. Troffi aims to empower users to make informed choices, manage their dietary needs effectively, and improve their overall well-being.

When

September 2024 - December 2024

Role

UX Research - Conducting Interviews, Designing User Personas, Usability Testing

Interface Design - Sketching, Wireframing, Protoyping

Team Members:
Isadora Oh

Tools

Figma
Miro

Backstory

How was the problem discovered?

Project Kickoff & Problem Discovery
So what's missing in today's assistive health apps?
Literature Reviews

What can I learn from previously done research on the topic of Dietary Assistive Applications?

Personalization

63% of smartphone users expect to get information specific to them

Community

Current health apps include communities where users can engage freely with others on the app. Additional passcode system for logging in is missing in exhisting apps.

Credibility

Exhisting applications lack credibility. Unless charged with additional fee/subscription, users lack knowledge in topic which stops them from building a stronger relationship with food.

Users currently lack personalization (with no financial constraints) and credibility. With very limited resources, users don’t know where and how to begin their food journey. To help build a reliable and accurate foundation, I decided to design a product that aims to provide solutions to these three problems.

How do I make current existing food assistants or a new product that is credible and easy to use?

Initial Research

Identifying User
Pain Points

Method 1

What are current apps doing that works/doesn't work?

Method 2

How is our relationship with food going?

  • How hard is the new diet transition?
  • Do you have anyone guiding you through your transition or diet?
  • How did you adjust your life after being diagnosed with PCOS?
  • What is your relationship with food now?
  • Where do you search for more information about your diet?

Method 3

What’s going on in our grocery stores?

  • Describe your grocery shopping style. Do you use an app to help trace new products you use or stick to the items you trust.
  • Does grocery shopping ever stress you out? If so, how and why?
  • How often do they shop for groceries?
  • Do they know all the words in the nutrition facts lable on the products they’re buying? If so, how and where did they learn about it? (for competitive analysis) if not, how do they find out?
  • Do they have any dietary restrictions that affect the way they shop or cook?

For this product’s research stage, I will be targeting users with very specific dietary restrictions such as people with food allergies, diabetes and PCOS. I will also target some users who are beginning a new journey in transitioning into vegetarian/vegan diet. The sole purpose of this app is to assist users of specific dietary restrictions and users who are looking to change their diet.

Dietary Restriction

PCOS

Transitioners

1 Users

2 Users

3 Users

Insights & Analysis

After jotting down ideas and grouping them into specific groups, I discovered my priorities and next steps. My current priority is to increase the credibility of the product by implementing further features, rewards, and a strict system within the community. Features like collaboration with reputable users could increase the product’s credibility. Also having users who post go through extensive review to make sure they qualify to give out the information they are could help with building credibility for the app.

Three Key Findings

Free

User’s diet is important. What users eat is important. Product should be accessible for all users looking to eat safe, healthy, and better without financial constraints. Basic features should be free and other additional features could be charged (like if user uses "find nutritionalist near you" and they connect with a nutritionalist)

Easy

Easy to navigate on own without having to browse for features. Menu bar should be clear with all features. Users should not feel overwhelmed by information and features. Mindful of users who have further restrictions like visual, audio, etc

Credible

The camera feature, recipes, facts about certain dietary restrictions should be reliable and correct at all times. Users should not feel uncertain about the information they are taking in.

Next Steps

Opportunity for Innovation

Artificial Intelligence

Incorporating artifical intelligence to enhance the product. Image recognition for when users take images of their food and the app recognizes what’s on the plate and the nutritional facts about the user’s meal.

Voice Assistant

Further assistance in user’s journey through voice assistants. Currently exhisting ones are home assistants like Alexa etc. An in app voice assistant could also be helpful in reaching a bigger user audience.

Educational Community

A social platform that is also educational. A community feed that allows for users to connect with each other, share each other’s stories, recipes, and more, and learn more about their own diet, other people’s diets etc.

If users know the information they are taking in is credible, then the user will confidently make choices regarding their diet.

Credibility

If the users feel like they can’t trust the information that is given to them, they won’t feel the need to use the scanning feature, tips feature, education feature. They would only use the community, food tracking, and recipes feature (honestly would this be a bad result?).

Community

If users feel like the scanning feature is reliable, then they will continue to use the feature when they go grocery shopping so it helps identify certain ingredients that is/isn’t good for the user. This could result in users not using the community feature at all.

Designing

Two main user flows

  • On-boarding for personalization
  • A community feed showcasing verified users for credibillity

Key design choices

Prototypes

  • Flow 1

    On-boarding

    User will follow the on-boarding process using the ‘next >’ button and by filling out form.

    This prototype resolves the on-boarding problem of creating a personalized profile for every user. The on-boarding will help users put in their dietary background for a better and customized product experience

  • Flow 2

    Community Feed/User Profile

    User will click on the 'feed' icon on the homepage and browse through the community feed. User will then click on creator's profiles to check out creator's profile.

    Verified profiles will have very clear visual signs that clarify the user has been background checked for their profession and is verified to post with credibility.

  • Flow 3

    Homepage

    After on-boarding, user will land on the homepage. User will browse the homepage by clicking on the menu icon on the top left and switching tabs between 'About' and 'Goals'.

    The homepage resolves the problem of having all the information user needs and would look for within the homepage. This builds credibility.

Conclusion

How will I measure Troffi’s success Metrics?

  • If credible creators download the app to spread awareness and their knowledge, then Troffi's community feature is being used for the right purposes!

What are Troffi's next steps?

Design

Continue designing prototypes for other pages

Conduct some user testing to enhance design and user experience

Testing