Teads

ad design

2022-2023

Designed and implemented creative enhancements to meet KPIs. Tested, learned, and discovered how to leave a lasting impression on our target audiences. During my time at teads, I successfully delivered 5+ proactive solutions to companies such as Robinhood, JP Morgan, and Tom Ford. As a digital designer and creative strategy, I also designed pitch decks and strategized the best custom advertisements for the best results. (Some design initiatives are private and cannot me shared.)

A creative approach driven by data

Each client had a specific KPI they wanted our advertisements to achieve. Studying the different ad initiatives and formats at Teads, I would help design a creative strategy deck to help clients better understand why their advertisements had specific custom designs.

Meet with Client

After my manager would meet with clients, we would have our meeting where we discussed KPIs, target audiences, platform, size, the company/brand's assets, etc.

Conduct Research

After the meeting, I would take some time to conduct user research and discover which creative would work best with the target audience and company/brand goal (Company/brand aiming for mroe CTR would result in a different creative than an ad that wants audience to purchase their products)

Design Demos

Creative part of the process! I begin using the assets I got from the client meeting and design demos for the creative strategy team and the clients to review. Once I received feedback I would go and enhance the design or send it to the sales team.

Sell

Let the sales team take the wheel and hope for the best!

Creative Enhancements

Each creative is carefully designed for specific results. For example, the "Add-to-Cart" advertisement initiative is designed to allow target audiences to shop for the product right at the shop with in the ad. An example ad I designed can be viewed by clicking ad on the right! Other ad initiatives include, social videos which are aimed to look like a social media post (Instagram stories, Facebook post, etc) to attract users with a social approach. The in-read flow advertisement allows users to be on their phones while casually viewing the ad. This approach allows users to not feel pressured and feel less 'suffocated' by the advertisements. Below are some of the advertisements I designed during my time at Teads.